| Title: | 
						Interpreting Advertiser Intent in Sponsored Search | 
					
					
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						| Authors: | 
						Bhanu Chandra Vattikonda | 
						
							
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									University of California, San Diego
								
 
							 
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						| Santhosh Kodipaka | 
						
							
								- 
									Microsoft, Redmond, Washington
								
 
							 
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						| Hongyan Zhou | 
						
							
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									Microsoft, Redmond, Washington
								
 
							 
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						| Vacha Dave | 
						
							
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									Microsoft, Redmond, Washington
								
 
							 
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						| Saikat Guha | 
						
							
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									Microsoft Research, Bangalore, India
								
 
							 
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						| Alex C. Snoeren | 
						
							
								- 
									University of California, San Diego
								
 
							 
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						| Sharing: | 
						
							Unknown
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						| Verification: | 
						
							Authors have
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						| Artifact Evaluation Badge: | 
						
							none
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						| NSF Award Numbers: | 
						
						1237264
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						| DBLP Key: | 
						
							conf/kdd/VattikondaKZDGS15
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