ACM Knowledge Discovery and Data Mining, KDD 2015


Article Details
Title: Interpreting Advertiser Intent in Sponsored Search
Article URLs:
Alternative Article URLs:
Authors: Bhanu Chandra Vattikonda
  • University of California, San Diego
Santhosh Kodipaka
  • Microsoft, Redmond, Washington
Hongyan Zhou
  • Microsoft, Redmond, Washington
Vacha Dave
  • Microsoft, Redmond, Washington
Saikat Guha
  • Microsoft Research, Bangalore, India
Alex C. Snoeren
  • University of California, San Diego
Sharing: Unknown
Verification: Authors have not verified information
Artifact Evaluation Badge: none
Artifact URLs:
Artifact Correspondence Email Addresses:
NSF Award Numbers: 1237264
DBLP Key: conf/kdd/VattikondaKZDGS15
Author Comments:

Discuss this paper and its artifacts below