ACM Knowledge Discovery and Data Mining, KDD 2015


Article Details
Title: The Effectiveness of Marketing Strategies in Social Media: Evidence from Promotional Events
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Authors: Panagiotis Adamopoulos
  • New York University, Department of Information Operations, and Management Sciences
  • New York University, Leonard N. Stern School of Business
Vilma Todri
  • New York University, Department of Information, Operations, and Management Sciences
  • New York University, Leonard N. Stern School of Business
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DBLP Key: conf/kdd/AdamopoulosT15
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