| Title: |
The Effectiveness of Marketing Strategies in Social Media: Evidence from Promotional Events |
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| Authors: |
Panagiotis Adamopoulos |
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New York University, Department of Information Operations, and Management Sciences
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New York University, Leonard N. Stern School of Business
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| Vilma Todri |
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New York University, Department of Information, Operations, and Management Sciences
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New York University, Leonard N. Stern School of Business
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| Sharing: |
Unknown
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| Verification: |
Authors have
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none
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| DBLP Key: |
conf/kdd/AdamopoulosT15
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| Author Comments: |
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