Adwords management for third-parties in SEM: An optimisation model and the potential of Twitter

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Title:	Adwords management for third-parties in SEM: An optimisation model and the potential of Twitter
Article URLs:	https://doi.org/10.1109/INFOCOM.2016.7524581
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Authors:	Dong Wang	Chinese Academy of Sciences, Institute of Computing Technology State Key Laboratory of Networking and Switching Technology
	Zhenyu Li	Chinese Academy of Sciences, Institute of Computing Technology
	Gaogang Xie	Chinese Academy of Sciences, Institute of Computing Technology
	Mohamed Ali Kâafar	CSIRO, Data61 NICTA
	Kavé Salamatian	Université de Savoie
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DBLP Key:	conf/infocom/WangLXKS16
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IEEE Conference on Computer Communications, INFOCOM 2016