ACM Hypertext and Social Media, HT 2017


Article Details
Title: Does Personality Matter?: A Study of Personality and Situational Effects on Consumer Behavior
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Authors: Zhe Liu
  • IBM Research - Almaden
Anbang Xu
  • IBM Research - Almaden
Yi Wang
  • IBM Research - Almaden
Jerald Schoudt
  • IBM Research - Almaden
Jalal Mahmud
  • IBM Research - Almaden
Rama Akkiraju
  • IBM Research - Almaden
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DBLP Key: conf/ht/LiuXWSMA17
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